Domain Names Matter
Take a look at this video searching site:
Maybe Asians are more capable of remembering how many o’s are after the F, but I doubt it.
Maybe it’s a cultural difference that I’m not aware of, but I doubt it.
I think it’s just a poorly chosen domain name. Worst of all, if you aren’t sure and guess there are 4 or 6 o’s after the F you end up on a parked page.
If you’re going to build your brand around something that can be easily misspelled (and in this case, it’s easier to get it wrong than it is to get it right), you need to spend the $10 and buy those misspellings.
Google and Yahoo do it:
http://www.gooogle.com
http://www.yahooo.com
You should too.
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